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Our mission, vision and values

Our mission, vision and values

For almost 30 years, we have provided mental health services in schools, guided by our mission, vision, values and approach.

Our mission

Our mission is to improve children and young people’s mental health.

We believe that no child or young person should have to face mental health problems alone.

Our teams across the UK passionately support pupils in managing challenges in their lives.

Place2Be is a very supportive and reassuring place for people who have serious issues to find their voice. It helps them grow stronger. Jack, 10 years old

Our vision

Place2Be's vision is for all children and young people to have the support they need to build lifelong coping skills and thrive.

We will make this happen by:

  • providing high-quality mental health services in schools, backed by research
  • building confidence and knowledge in schools to promote a better understanding of mental health and wellbeing
  • growing a mental health workforce that can support children and young people
  • raising awareness of children and young people’s mental health everywhere, from the government to the general public.

whole-school approach diagram

Our values

We believe that how we approach our work is as important as the work itself. Our four key values shape everything we do.


We bring empathy and kindness to all we do to better understand and meet the needs of children, young people, colleagues, school staff and others.


We demonstrate sound ethical values in all of our work and are honest, transparent, courageous and authentic.


We have the courage to continue in the face of adversity and do this with determination to find effective solutions.


We bring an open-minded approach and flexibility to our thinking and actions and enable others​​ to do the same.