Mission, vision and values

Place2Be is passionate about providing a better future for children.

Our mission

Our mission is to enhance the wellbeing and prospects of children and their families by providing access to therapeutic and emotional support in schools, using a proven model backed up by research and training.

Our vision

Our vision is a world where children have the opportunity to grow up with prospects rather than problems.

Our 2025 vision

Place2Be's vision is that children in all UK schools have access to high quality, effective, evidence-based mental health support. We will play our part in this by:

  • Demonstrating and evidencing excellence through our partner schools
  • Building understanding, skills and knowledge in schools
  • Building the child mental health workforce
  • Promoting child mental health to schools, government and the general public

Our values

Our values are:

  • Perseverance
  • Integrity
  • Compassion
  • Creativity

Place2Be supports the United Nations Convention on the Rights of the Child (UNCRC), an international human rights treaty that grants all children and young people (aged 17 and under) a comprehensive set of rights. 

Ambition for 'Mentally Healthy' Schools

Our ambition is for all schools to be 'Mentally Healthy' and provide excellent mental health support for all their pupils.

To achieve this ambition we need:

  • Teachers to receive training and develop their understanding of children's mental health and behaviour as part of Initial Teacher Training and Continuing Professional Development.
  • Schools to have resources to put children's emotional wellbeing at the heart of their education, to tackle stigma and provide professional support by appointing a school-based counsellor, with the capacity to take a 'whole school' approach.
  • Counsellors to receive high quality training to deliver first-class child counselling and ensure a high calibre workforce of professionally trained counsellors around the country.
  • Government, both Education and Health, to invest in early intervention and school-based support and ensure continuity of support between schools and specialist CAMHS.
  • Ofsted to further recognise the importance of mental health, and building children's resilience, both in its own right and for the role this plays in underpinning academic progress.

Find out more


Craig's story

Craig's teacher referred him to Place2Be because he was always involved in fights in the playground

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